A Systematic Literature Review of Sustainable Competitive Advantage: Identifying Directions for Future Research

The objective of this study is to examine a range relevant publications assess sustainable competitive advantage and generate future possible research questions. This article systematically evaluates comprehensive assessment the literature on (SCA) studies published between 2000 2023. makes use data from Scopus database, by using keyword advantage. From 521 publications, thirty highly cited papers were chosen for review. Studies multiple countries have found that assorted resources capabilities are important organisational success achieving These include human capital, dynamic contextual training, corporate social responsibility, supplier integration capabilities, market orientation, supply chain management, brand building, inter-organizational learning, new product innovation, knowledge sharing, investing in intangible capabilities. Strategies such as implementing green innovation strategy, adopting total quality management (TQM), coopetition may also be beneficial some contexts. Understanding consumer behavior, prioritizing processes Based review analysis SCA literature, paper generated 11 questions researchers, allowing conducted.